How To Make Money With Your Website (Part 3)

Online Money Making Ideas

This is part 3 of the series on making money with your website. Part 1 focused on keyword research, aka how to find a profitable topic for your site. Part 2 was about how to optimize your site so that it can be more easily found via search engines (mainly Google), and part 3 has some tips on how to optimize the Adsense on your site so that you can make the most money. I will also cover some other ways you can make money from your site besides using Adsense. If you haven't read part 1 or 2 yet, I'd recommend you check those first before reading on. :)

How to optimize Adsense ad placement

It's always best to experiment with this yourself, but here are some basic guidelines to start off with: Bigger and wider ad units tend to perform better, and the 320x250 rectangle seems to do the best of all mostly. The best place to put a rectangle ad is inbetween your page content, near the top of it. Either after the first paragraph, or off to the left or right side of it, so that the text wraps around the ad block. Good places for other ads are generally near your page title, either above it or below it. The Adsense link units can also work really well. Put the link unit blocks in your sidebar navigation, above your main menu. The horizontal link units can work well if put near your page title, or near some sort of horizontal top of page navigation if your site has something like that.

Other methods to make money from your website

Other Ad Networks

Adsense is the most popular ad network in use today, but it isn't the only one. Another one I've tried is Chitika. This can work either really well or not so well depending on your site. The only way to find out if it'll work for you is to try it. I've found that they don't make as much money for me as Adsense does, but it also doesn't seem to detract from my Adsense earnings, so I just use them both at the same time (yes, you can do that).

Kontera is another ad network a lot of people use, but I personally haven't tried them. Here are some other ad networks you might be interested in trying (I haven't tried all of these myself):

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Text Links

If your site has a bit of Page Rank, you could consider selling text links on your site. This is something that Google really really doesn't like, because it's essentially helping other sites to artificially inflate their rankings. Basically, people pay you money monthly to keep a link on your site somewhere, linking to their site with anchor text that they specify. This will help them to rank in Google for that keyword, and this is why Google doesn't like it. So if they catch you doing this, they can take all of your Page Rank away. If you still want to do it, here are a couple of companies that will help you sell links on your site: Text Link Ads and Text Link Brokers. There are others, but I don't know anything about them so I didn't mention them. These two I've mentioned seem to be the most popular.

Affiliate Marketing

Another way to make money on your site is to sell things to your visitors as an affiliate. What this means is that you recommend products to people, link to the store that sells it, with a special link that the store gives you that gives you credit if a person buys something. So when someone buys something, you get a a commission. This has the potential to make a LOT more money than Adsense or any other ad network, because for one sale you get a lot more money than you'd get for one click on an ad. Especially if the item sold is expensive. However, you need to be able to write a lot about products, and this may or may not be something you'd like to do. If you're going to do it, the easiest way to start is to sign up as an Amazon Associate, and sell stuff on Amazon. People buy from Amazon a lot because they're well-known and generally trusted by everyone. The drawback is that Amazon's commission percentages are quite low compared to other companies, and if someone clicks on one of your affiliate links, they have to buy the item within 24 hours for you to get the credit. Some other companies will still give you credit even if the person buys something several months after clicking your link. Amazon's commission percentage varies between 4% and goes up to 8% if you sell a lot of items per month. I haven't tried any other affiliate companies myself yet, but here are some of the most popular ones:

Revenue Sharing Websites

You can also make money on other people's websites. There are sites such as HubPages.com and Squidoo that allow you to sign up and write articles on their sites, and then you get a share of the Adsense and other advertising money that your articles make. This is similar to doing it on your own site, except that it's easier to rank because their sites are already really strong. (UPDATE Dec 2011: HubPages isn't that strong anymore because it's been split up - you'll get your own mini-site now, similar to blogspot.com... so you might as well just use blogspot.) This is called Revenue Sharing.

These sites are also good for getting quality links back to your own site, as long as you don't overdo it too much. They usually have some kind of 'quality' score for your articles, and if it drops too low, your links get the 'nofollow' attribute.

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That's all for part 3. Ask me questions. :)

Also, check out my earnings timeline since I started trying to make money from my sites if you need some inspiration and proof that this really does work: Earnings Timeline.

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Posted in: Money by on July 23, 2010 @ 4:49 pm

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